Strategies To Retain Your Team With Record Low Unemployment
According to the Bureau of Labor Statistics, unemployment is at a record low. As employers we can take one of two paths to build our teams: get really serious about stealing talent from our...
View ArticleJob Hunting? How to Make the Most Out of Your Holiday Break for Career Growth
The start of a new decade is just around the corner. Are you ready for a fresh start in a new role? Your holiday break is the PERFECT time to start focusing on your career growth and change. Here are...
View ArticleClik here to view.
Sessions 7 & 8 at the PPC Hero Summit Feature Optmyzr and Hanapin Speakers
The 2020 PPC Hero Summit starts next Wednesday, February 12th at 11am EST. This FREE, online event is designed for digital marketers who do more than just PPC in their role. Are you registered yet? At...
View ArticleNominate The Paid Media Experts Who Have Been Influential In Your Career
Every year, PPC Hero releases a list called The Top 25 Most Influential PPC Experts. This year will not be different! The purpose of this list is to highlight those who have dedicated their time,...
View ArticleClik here to view.
5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will...
You sit down to write an important report or email to a client, boss, or co-worker. After much effort, you click “send”. You’ve outlined your strategies with great detail. You’ve set expectations and...
View ArticleClik here to view.
Tips (based on data!) to Manage Amazon Campaigns During Turbulent Times
So far, 2020 has been anything but an easy year for retailers. Although stationary trade was hit particularly hard, eCommerce was not the Elysium either: Previous plans had to be changed completely,...
View ArticleAlign Your B2B Digital Marketing Strategy With The Sales Team
Knowing your audience is important for any marketer, but it’s absolutely essential for B2B advertisers. Having the full picture of what a customer journey looks like helps you create a frictionless...
View ArticleClik here to view.
CPA (Cost Per Attention)
Hey! Excuse me. May I have a moment of your time? This piece talks briefly about attention, not necessarily how to get it but once you have it, the importance of using and caring for it in the most...
View ArticleClik here to view.
5 Ways Cross-selling Adds Value for You & Your Clients
Let’s be honest. PPC management at its most basic level isn’t rocket science. You give the platform a budget and they will spend it. Clients could do the work. But there’s a simple reason why clients...
View ArticleHow To Optimize Your, Google My Business Profile
Is your Google My Business (GMB) profile optimized for success? GMB is a great way to promote your business online, but only if it’s done correctly. Google is the world’s most-visited website. By...
View Article