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10 Questions To Ask Before Handing Over Your PPC Account [New Webinar!]
At some point during your time in PPC, you’ll probably have to participate in an account transition, whether that is you handing over an account to someone else or vice versa. It can be an unsettling...
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Voting Begins For The Top 25 Most Influential PPC Experts for 2014!
Another year has gone and it’s time to compose the list of the Top 25 Most Influential PPC Experts for 2014. With your help, of course! The PPC world is full of gurus blogging, tweeting, and speaking...
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Performing Competitive Analysis – How to Stay Ahead of Your Competition
A few months ago, the Hanapin team conducted a thorough competitive analysis for one of our largest clients. This particular client wanted to know how they fared against their competition in the Google...
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Functional Vs. Performance Paid Search Strategies and Tactics
The way I have come to see things, you can take two, sometimes conflicting actions to an account. You can increase functionality or you can drive performance. I’ll emphasize, “sometimes conflicting”...
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Need to Get Under the Hood? 6 Tips For Performing An Effective PPC Account Audit
Over the last few weeks, I have spent quite a bit of time auditing PPC accounts in order to identify opportunities and provide specific recommendations to help keep accounts moving towards their goals....
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Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead...
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Is Your Agency Throwing Out These Red Flags?
Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are virtues in any...
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Finding the Right Fit – The Importance of Client/Agency Culture Alignment
There has been a lot of travel happening for the team here at Hanapin/PPC Hero, myself included. I was lucky enough this last week to be in Seattle for a few days and while there, visited a current...
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Quality vs. Quantity of PPC Conversions: A Case Study
As pay per click professionals we’re faced with the age-old dilemma of balancing how many leads we produce for our clients vs. the quality of those leads. In many instances, we must sacrifice quality...
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How to Build a Healthy Agency Relationship – Whitepaper!
You have many choices when it comes to managing your company’s paid search campaigns. One is whether to handle the responsibility of an in-house team or work with an agency who specializes in PPC...
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BFFs: 10 Ways Agencies & In-House Teams Can Work Together [New Webinar!]
Working with an agency can bring valuable resources (and time!) to the table, but it can be really hard to take that first step towards that sort of relationship. Our experts use their own unique...
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Why It’s Crucial To Audit PPC Accounts Ahead of Management
This month’s blog series is all about why we do what we do in paid search. We’re always talking about best practices, methodologies and strategies we utilize, but why are those methods the standard?...
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[Webinar Recording] BFFs: 10 Ways Agencies & In-House Teams Can Work Together
Working with an agency can bring valuable resources (and time!) to the table, but it can be really hard to take that first step towards that sort of relationship. Our experts use their own unique...
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10 Questions To Ask When Building Your PPC Program – New Whitepaper!
Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Are you...
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Understand The Economics Behind Your Client’s Business
Sometimes while working at a PPC Agency, we tend to forget the bigger picture of our clients’ businesses. The beginning of a client/agency relationship often follows this process: Introduction and...
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Keep Your PPC Clients Happy – Tips for Managing Client Relationships
A lot of conversation has taken place recently around Hanapin regarding the question “What makes clients unhappy”? I have boiled down these conversations into three overarching buckets: Not being...
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What To Ask When Building Your PPC Program
Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Let’s...
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Search Marketing Heroes: Assemble! [Yeah, we did that]
Calling all search marketing experts and heroes! The survey for the 2014 State of Paid Search ends in just two weeks and we need your input. Each year, Hanapin Marketing manages extensive research into...
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Great Tips! Using An Agency To Support (Not Replace) Your In-House PPC Team
We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the in-house PPC team. At Hanapin, we feel the exact...
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How To Choose the Right PPC Agency – Whitepaper!
The data doesn’t lie! Year after year, the search engine marketing industry continues to expand at double-digit growth rates. With everyone racing to the web to advertise, your space in the PPC market...
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