6 Pro Tips for Managing PPC Client Relationships
Whether living the agency life or working in house, managing the relationship with your client or boss is a critical, but often ignored, skill set that is necessary for success. The fast paced PPC...
View ArticleThe 2018 PPC Trends That Affect Your Day-to-Day
Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn’t grow at the same pace, if at all. This creates an ever-growing gap between the...
View ArticleWhat it Means to Provide Value as a Digital Marketer
Value. It’s a concept that we all understand in theory, and we have all certainly faced this question in our professional lives: “What value do you bring?”. It can be a tricky question to answer, and...
View Article5 Things That Matter To Brands When Working with An Agency
A couple weeks ago, Hanapin released our annual State of PPC report. The report covers the usuals of where marketers are spending their PPC budgets, how that compares to last year, what they are going...
View ArticlePPC Client Account Revenue Pressures
All businesses want to make money – it is the point of business. With every initiative a business launches, it does so with the purpose to drive revenue. And every year, it hopes to drive even more...
View ArticleMidwest Digital Marketing Day: Free Day of Training On July 25th
Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital...
View ArticleLean Six Sigma for Digital Marketing Managers
If you read much about startup culture or business management, you’ve no doubt come across the terms “Lean,” “Six Sigma,” and maybe even “Design Thinking.” These are concepts integral to operations...
View ArticleStrategies To Retain Your Team With Record Low Unemployment
According to the Bureau of Labor Statistics, unemployment is at a record low. As employers we can take one of two paths to build our teams: get really serious about stealing talent from our...
View ArticleJob Hunting? How to Make the Most Out of Your Holiday Break for Career Growth
The start of a new decade is just around the corner. Are you ready for a fresh start in a new role? Your holiday break is the PERFECT time to start focusing on your career growth and change. Here are...
View ArticleSessions 7 & 8 at the PPC Hero Summit Feature Optmyzr and Hanapin Speakers
The 2020 PPC Hero Summit starts next Wednesday, February 12th at 11am EST. This FREE, online event is designed for digital marketers who do more than just PPC in their role. Are you registered yet? At...
View ArticleNominate The Paid Media Experts Who Have Been Influential In Your Career
Every year, PPC Hero releases a list called The Top 25 Most Influential PPC Experts. This year will not be different! The purpose of this list is to highlight those who have dedicated their time,...
View Article5 Tips for Marketers: Write Simple, Persuasive Messages Your Audience Will...
You sit down to write an important report or email to a client, boss, or co-worker. After much effort, you click “send”. You’ve outlined your strategies with great detail. You’ve set expectations and...
View ArticleTips (based on data!) to Manage Amazon Campaigns During Turbulent Times
So far, 2020 has been anything but an easy year for retailers. Although stationary trade was hit particularly hard, eCommerce was not the Elysium either: Previous plans had to be changed completely,...
View ArticleAlign Your B2B Digital Marketing Strategy With The Sales Team
Knowing your audience is important for any marketer, but it’s absolutely essential for B2B advertisers. Having the full picture of what a customer journey looks like helps you create a frictionless...
View ArticleCPA (Cost Per Attention)
Hey! Excuse me. May I have a moment of your time? This piece talks briefly about attention, not necessarily how to get it but once you have it, the importance of using and caring for it in the most...
View Article5 Ways Cross-selling Adds Value for You & Your Clients
Let’s be honest. PPC management at its most basic level isn’t rocket science. You give the platform a budget and they will spend it. Clients could do the work. But there’s a simple reason why clients...
View ArticleHow To Optimize Your, Google My Business Profile
Is your Google My Business (GMB) profile optimized for success? GMB is a great way to promote your business online, but only if it’s done correctly. Google is the world’s most-visited website. By...
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